Your Marketing Partner for a Sustained Growth
We Are NOT Your Usual Consultants. We Are Your Next PARTNERS In Reaching Your Business Goals
ABOUT US
HOW WE CAN HELP
We help international companies to extend their presence to Europe by providing no nonsense, sound marketing and sales advice. We work with our clients to help them make better strategic decisions on how to enter European markets and convert those decisions into actionable plans.
GlobalAdvantage team is made of highly experienced marketing, strategy and sales professionals who, before joining GlobalAdvantage, were senior executives with some of the world largest corporations including Unilever, Diageo, Kraft (Mondelez), Danone, Ferrero, Heineken and Luxottica. We bring all our cumulated skills and knowledge in a very direct and effective way and we work with you side-by-side, as partners, to help you reach your business goals.
We focus our support on European growth opportunities identification and implementation.
Go-to-market strategies:
- Market analysis and segmentation
- Consumer purchase journey definition
- Consumer insights
- Consumer segments identification
- Distribution channels analysis
Our structured approach, already validated in multiple projects, will help you identify clear and implementable growth opportunities that will be aligned with your company’s strategic objectives.
WHY WE ARE DIFFERENT
GlobalAdvantage was started by the partners with a single idea: we don’t want to be “consultants”, we want to be partners of our client.
We, at GlobalAdvantage, have all been senior directors at large corporations, and we remember how much, at that time, we hated to deal with consultants who were just interested in selling the “next project”. We were so frustrated by this short-term, transactional approach because we knew that, instead of building the necessary trust between client and consultant, this approach was indeed destroying the opportunity to generate real value through a trustworthy collaboration.
We want to pursue what we believe is the right thing to do: build relationships with a selected group of companies with whom we act as long-term partners. We aim at their long-term profitability and not at the next project we can sell to them. We deliver results not "projects". We acknowledge that this approach can be less profitable in the short term, but we believe that this is the fair way to go and the only way that really motivates us to be in business.
GlobalAdvantage team is made of highly experienced marketing, strategy and sales professionals who, before joining GlobalAdvantage, were senior executives with some of the world largest corporations including Unilever, Diageo, Kraft (Mondelez), Danone, Ferrero, Heineken and Luxottica. We bring all our cumulated skills and knowledge in a very direct and effective way and we work with you side-by-side, as partners, to help you reach your business goals.
We focus our support on European growth opportunities identification and implementation.
Go-to-market strategies:
- Market analysis and segmentation
- Consumer purchase journey definition
- Consumer insights
- Consumer segments identification
- Distribution channels analysis
Our structured approach, already validated in multiple projects, will help you identify clear and implementable growth opportunities that will be aligned with your company’s strategic objectives.
WHY WE ARE DIFFERENT
GlobalAdvantage was started by the partners with a single idea: we don’t want to be “consultants”, we want to be partners of our client.
We, at GlobalAdvantage, have all been senior directors at large corporations, and we remember how much, at that time, we hated to deal with consultants who were just interested in selling the “next project”. We were so frustrated by this short-term, transactional approach because we knew that, instead of building the necessary trust between client and consultant, this approach was indeed destroying the opportunity to generate real value through a trustworthy collaboration.
We want to pursue what we believe is the right thing to do: build relationships with a selected group of companies with whom we act as long-term partners. We aim at their long-term profitability and not at the next project we can sell to them. We deliver results not "projects". We acknowledge that this approach can be less profitable in the short term, but we believe that this is the fair way to go and the only way that really motivates us to be in business.
WHY WE ARE DIFFERENT
GlobalAdvantage was started by the partners with a single idea: we don’t want to be “consultants”, we want to be partners of our client.
We, at GlobalAdvantage, have all been senior directors at large corporations, and we remember how much, at that time, we hated to deal with consultants who were just interested in selling the “next project”. We were so frustrated by this short-term, transactional approach because we knew that, instead of building the necessary trust between client and consultant, this approach was indeed destroying the opportunity to generate real value through a trustworthy collaboration.
We want to pursue what we believe is the right thing to do: build relationships with a selected group of companies with whom we act as long-term partners. We aim at their long-term profitability and not at the next project we can sell to them. We deliver results not "projects". We acknowledge that this approach can be less profitable in the short term, but we believe that this is the fair way to go and the only way that really motivates us to be in business.
We, at GlobalAdvantage, have all been senior directors at large corporations, and we remember how much, at that time, we hated to deal with consultants who were just interested in selling the “next project”. We were so frustrated by this short-term, transactional approach because we knew that, instead of building the necessary trust between client and consultant, this approach was indeed destroying the opportunity to generate real value through a trustworthy collaboration.
We want to pursue what we believe is the right thing to do: build relationships with a selected group of companies with whom we act as long-term partners. We aim at their long-term profitability and not at the next project we can sell to them. We deliver results not "projects". We acknowledge that this approach can be less profitable in the short term, but we believe that this is the fair way to go and the only way that really motivates us to be in business.
MANAGEMENT TEAM
LUCA SIGNORETTI
Founder and Managing Partner
ERIC DE COZAR
Partner
ENRICO NEGRINI
Partner
OUR CLIENTS