Your Marketing Partner for a Sustained Growth

We Are NOT Your Usual Consultants. We Are Your Next PARTNERS In Reaching Your Business Goals

ABOUT US

HOW WE CAN HELP

We help company improve their performances by providing no nonsense, sound marketing advice. We work with top executives to help them make better marketing and strategy decisions, convert those decisions into actions and deliver the sustainable growth they aim to.

GlobalAdvantage team is made of highly experienced marketing, strategy and sales professionals who, before joining GlobalAdvantage, were senior executives with some of the world largest corporations including Unilever, Diageo, Kraft (Mondelez), Danone, Ferrero, Heineken and Luxottica. We bring all our cumulated skills and knowledge in a very direct and effective way and we work with you side-by-side, as partners, to help you reach your business goals.

We focus our support on growth opportunities identification and implementation, whatever is the challenge your organisation is currently facing.

You might have realized the need to revitalise a stagnant or struggling brand. In this case we offer a wide range of taylormade solutions:

Brand-focused areas of intervention,


  • Brand rejuvenation to keep the brand relevant to current consumers,

  • Brand evolution to attract new consumers by adding new, distinctive ‘brand associations’,

  • Brand strengthening by introducing a more relevant brand promise,

  • Brand health assessment to identify competitive advantages and disadvantages and the possible corrective actions.

Or, you might be looking for more strategic marketing choices to relaunch your growth or make your current positive dynamics durable and sustainable.

Strategic growth-focused activities


  • Increasing consumption among current consumers,

  • Acquiring new consumers,

  • Entering new markets,

  • Developing new products ,

  • Extending geographic presence.

Our structured approach, already validated in multiple projects, will help you identify clear and implementable growth opportunities that will be aligned with your company’s strategic objectives.



WHY WE ARE DIFFERENT

GlobalAdvantage was started by the partners with a single idea: we don’t want to be “consultants”, we want to be partners of our client.

We, at GlobalAdvantage, have all been senior directors at large corporations, and we remember how much, at that time, we hated to deal with consultants who were just interested in selling the “next project”. We were so frustrated by this short-term, transactional approach because we knew that, instead of building the necessary trust between client and consultant, this approach was indeed destroying the opportunity to generate real value through a trustworthy collaboration.

We want to pursue what we believe is the right thing to do: build relationships with a selected group of companies with whom we act as long-term partners. We aim at their long-term profitability and not at the next project we can sell to them. We acknowledge that this approach can be less profitable in the short term, but we believe that this is the fair way to go and the only way that really motivates us to be in business.

MEET OUR TEAM

LUCA SIGNORETTI

Founder and Managing Partner

REGINA BRIX

Partner

ERIC DE COZAR

Partner

ENRICO NEGRINI

PARTNER

OUR CLIENTS
 
We work with the same excitement and commitment with both small and large organisations. Whatever the size of challenge, we are going to put together a team of senior executives to turn the challenge into an opportunity. No inexperienced junior consultants will be involved at any moment in the project just to make it more profitable.
 
90% of our business comes from referrals from satisfied clients and we see this the only way to build a long term, trustworthy business. We take full responsibility for our long-term partnership with our clients.
 
We also strongly enforce a high-level of confidentiality in whatever we do. Our clients know that what we have done with them won’t be resold to their competitors the following month as is unfortunately the case with other consulting firms.
 

CONTACT US TO START A SIMPLE CONVERSATION